Video Credit: Graham Patterson, Justin Schroepfer / Collaborators: Trey Laird and Lachlan Bailey
for Aamerican Eagle i.e. AE77
TREY LAIRD X AMERICAN EAGLE OUTFITTERS.
American Eagle Outfitters, Inc. introduced AE77,a premium denim brand that leverages both "artful design" and "sustainable craftsmanship", exclusively utilizing recycled materials. For the launch, I was responsible for shooting, sourcing, and designing OMNI assets. These assets encompassed a wide range of elements, including but not limited to: UI design (via Shopify), teaser GIFs for social media, OPM, out-of-home (OOH) advertisements in Vogue, photo research, spot illustrations, in-store displays, as well as wild postings and signage. All Creative Direction was led by Trey Laird and rolled out within an agile timeline of 3 weeks.
VOGUE.
November 2021, AE77 print production. Pg. 32-33.
Image Credit: Trey Laird
WiLD POSTINGS.
Print production.
Image Credit: Wild Posting©
Image Credit: American Eagle Outfitters Inc.
In-STORE SIGNAGE.
SPOT ILLUSTRAtIONS’.
Print production and hertitage graphics for product category, way-finding.
WEB BANNERS.
SOCIAL MEDIA ASSETS.
Image research, stop motioon teaser, banner collages and web production via Shopify and. Instagram.
